School prospectus design to be proud of
Prospectus design is something we at FM Litho take great pride in, we look forward to the challenge and have over 30 year experience designing prospectuses for schools and colleges across the UK.
When it comes to designing a prospectus, we find it’s good practice to take into account several important factors before getting started. This will result in a great quality product that any school or college would be proud of.
Photography
Imagery should be your top priority when creating a successful prospectus. Even if the design is beautiful and the typography is flawless, poor quality imagery—especially those taken on mobile phones—can ruin all your hard work. The hours spent on perfecting each page’s layout can easily be wasted if substandard photos are used, turning what should be a captivating prospectus into a disappointment.
Authentic, high-quality photography is key. Avoid using stock images; instead, the photos should depict the actual school or college in real settings. This not only showcases the school’s facilities but also helps potential students visualise life at the institution.
Ensure the lighting is bright, as well-lit photos convey a more inviting environment. It’s essential to identify the best-lit areas during a recce so that photographers can focus on capturing them, as hauling around heavy lighting gear isn’t always feasible.
Imagery also plays a role in breaking up long text sections, making the prospectus easier to read and visually appealing. Striking the right balance between text and images is crucial to maintain reader engagement.
Prospectus design navigation
Another crucial element in good prospectus design is creating a prospectus that is easy to read and navigate.
A clean, minimal design is effective when combined with thoughtful use of colour to highlight important dates and details. Choosing the right font is also important—bold, easy-to-read fonts work best, while fine decorative fonts can make the content difficult to digest.Once the visual elements are nailed down, it’s time to focus on content. Is it on point?
Content
It’s critical to ensure that the content is structured effectively. Course information should be easy to locate and understand, with clear details on grade requirements and application procedures. Call-to-action prompts and social media information should also be easy to find.
Working with a skilled copywriter can make a huge difference in keeping readers engaged and delivering memorable content. Getting the tone, flow, and grammar right is essential.
Lastly, it’s important to balance information about academic offerings with insights from current students. Including student testimonials is a powerful way to communicate the real experience at the school. Highlighting extracurricular activities and student life also gives potential applicants a broader view of what the institution has to offer.
Free prospectus design visuals
At FM Litho, we understand the power of good prospectus design. With over 30 years of experience, we’ve seen firsthand how an engaging school prospectus works for you. That’s why we’re excited to offer Free Concept Visuals to schools and colleges.
When you work with us, we’ll take a full brief from you to understand what you want to achieve. Our talented design team will then produce initial concept visuals, free of charge. This allows you to see what your printed materials could look like before committing to a final design. We believe that great design should be accessible to everyone, and we’re here to help you create an educational prospectus that will ensure your school stands out from the crowd.
